The Lego Story: that's how it all started

After 1929, Europe suffered a drop in demand of agricultural products, caused by the crisis in the USA. There were regions in Europe whose main activity was based on agriculture, like Jutland, where the founder of LEGO, from now day to another, found himself without a job. In order to be able to still provide wealth for his family, he decided to change his activity, and in 1932, Ole Kirk Kristiansen founded a company to sell wood crafted toys, in Billund in the heart of Jutland.

Two years later, Ole Kirk, named the company, LEGO leg godt, which means "play well". He had no idea that in Latin its meaning was "put together, assemble".
It's only in 1949 that the company started the production of the plastic binding bricks LEGO is nowadays well known for all over the world.

LEGO by M. Lindholm and F. Stokholm
Publisher: EGEA, 2012