Tuesday, April 29, 2014

Zara? Why Zara?

Did you know that Zara should have been called Zorba?

Except that, in La Coruña, in the very same street that was chosen as the location to open the first store, in 1975, there was already a store with that name, Zorba. 

Except that, the sign was already ordered, therefore another name needed to be  selected using the same letters: zora, zaor, zobar, zara!



Zara by Enrique Badía
Publisher: EGEA SpA, 2013


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