Open your wallet!

A candle pack might be the most tempting article that you can find in an Ikea store. It's in those 10-12 baskets positioned right at the entrance, in the area that people working for Ikea call "Open your wallet". Basically the technique consists in trying to get you purchase at least one of those cheap items in the baskets, that you grab almost without thinking about it. Candles, little wooden frames, napkins, whatever you choose, Ikea framed you: you opened your wallet. Then you'll add into your Ikea yellow bag other "good deals" and stuff that you'll "eventually need one day", and bam, you end up buying load of things you didn't even thought you'd need to begin with!

The truth about Ikea by John Stenebo
Publisher: Gibson Square, 2010